I’m Lia - a Journalism graduate, working in social media, who sometimes films wedding videos.
I live in Downtown Oakville - the lovely town outside of Toronto, Ontario, only a few blocks from the lake! When I am not working, I enjoy taking photos of friends, marathoning Law and Order: SVU, playing with my wiener dog, and going on mini road trips. I take my work seriously, but live for memes and have a folder on my desktop entitled 'Future Memes and Gifs' - sad, but true.
I’ve been shooting weddings for 5 years now, which is an incredible thing to be typing. I feel so honoured to have been surrounded by so much love and happiness (and not to mention drunk people dancing). This side-project, turned important chapter in my life, has taught me the importance of self-confidence, patience, determination and discipline,. I couldnt be more grateful.
I was always the girl with the camera, and I knew that I somehow wanted to incorporate that passion into my career in digital media. Ever since I can remember, I’ve been coming up with video ideas and completing passion projects on my own. I find that a lot of my best ideas spawn from issues that I am passionate about, like mental health and a positive body image. In 2015, a documentary I directed and edited was named 'Best Documentary' at the Sheridan Journalism Awards and it was a dream come true.
After graduation, I was lucky enough to score two amazing internships at outlets I admired deeply. I was a part of the production team at The Weather Network where I had first hand experience producing content for their web series.
My internship with Indie88FM Toronto started in June 2016, and by September 2016 I had a contract position with the station as a Digital Producer.
Now I work as a Social Media Manager in Oakville, Ontario at Fresh Crowd, where I am in charge of managing 25+ client's social media platforms - this includes creating all shared content.
If you are interested in collaborating, please feel free to fill out a contact form - I'd love to chat.
Social Media Management
Works with brands to help create a strong social media presence, staying up to date on all trends. Builds and executes social media strategies through research, communicates with brands to establishes overall aesthetic of digital presence on each platform. Generates, edits, publishes and schedules daily content that is on brand. Creates and distributes marketing copy to advertise certain products and//or lifestyle. Creates editorial calendars and syndication schedules; including post times, copy, links and more. Creates ads using Facebook Ads Manager, based on brand knowledge and consumer awareness. Promotes content on social networks and monitor engagement (e.g. comments, shares, tags, reviews). If needed, coordinates with brand marketing team and helps establish digital design and aesthetics for promotions and contests. Works with analytics team to review content targeting. Attends regular brand//location photo//video shoots for content sharing. Edits content together in a timely manner for brand//establishment.
Content Creation // Copywriting
Researches to obtain factual information and authentic detail regarding selected article topics. Determines subject matter based on consumer interest. Writes interesting and informative content for the website//product. Edits and proofreads a variety of content types for the website, ensuring it meets style, tone and marketing message requirements, as well as reflecting the community // business // brand. Sources photographs and graphics, ensuring proper graphic copyright standards. Works closely with the Digital Team to produce witty and eye-catching social media captions.
Together with a partner, films and edits wedding highlight videos as Moon + Back Film Co. Specializes in documentary style, story-telling wedding videos with audio clips and a royalty free song. I believe that candid moments make for the best footage - so I like to be a fly on the wall to ensure the most natural reactions.